Digital Web Marketing Manager

Online Resume

HIGHLIGHTS
• Solid E-Commerce experience in marketing
• Extensive banking/finance experience
• Experienced in Search Engine Optimization/SEO/SEM
• End to End User Experience
• Proficient in Tableau Omniture, Google Analytics, Optimizely, SEM, Agile, JIRA, A/B Testing
• Foreign Languages: Mandarin Chinese


GoDaddy.com
Product Marketing Manager 3
Dates Employed: 2016 – Present
Location: Kirkland, WA
I managed and create landing page experiences for the domain’s team. I work closely with different groups at GoDaddy to help push new and exciting pages into market.
• Responsible for hundreds of landing page’s revenue.
• Works with the aftermarket, domain, homepage, and international teams on product launches.
• Create high impact traffic SEO pages
• Create new browsing experiences for TLDs



InMotionHosting.com
Product Manager

Dates Employed: 2015 – 2016
Location: Los Angeles
I served as Product Manager where I gathered research, collected requirements, and worked with our in-house developers to build and launch new landing pages, email blast and other lead generation campaigns. In addition, I’m the lead content creator for the dedicated server department.


Newegg.com
Product Marketing / Merchandise Manager / Project Manager

Dates Employed: 2013 – 2015
• Lead product management efforts on the customer-facing components of Product Ads responsibilities included: researching micro-trends to uncover growth opportunities, driving the product roadmap, and exploring additional ROI positive placements on neweggbusiness.com for Product Ads.
• Through testing and strategic thinking developed an online display ad remnant network replacement solution that yields a higher CPM through improved targeting.
• Created strategies and executed online marketing campaigns across multiple categories and channels.
• Managed a set of KPIs and ROI to vendors to ensure their goals are met.
• Executed key campaigns such as Back to Business, Government Events, and other holiday programs.
• Create key reports to analyze visits, click-throughs, and other buyer behaviors.
• Managed Tier 1 and Tier 2 vendors including 3rd party marketplace vendors.
• Margin management, Inventory Management, and sales management.


Microsoft – Appen Butler Hill
Associate Program Manager

Dates Employed: 2012 – 2013
Location: Redmond, WA
• Recruiting, training and managing a team of SEO professionals
• Develop and implement Social Media strategies for Microsoft Bing.com Project
• Conducting market research for each phrase to identify opportunities for increasing accuracy
• Created other metric tracking reports for business decision making
• Supported team SharePoint site contents and managed of files
• Suggesting additional content optimization strategies for client

Inception Inc
Procurement Manager/Analyst

Dates Employed 2010 – 2012
Location: Redmond, WA
Private Company with total revenue of 25MM specializing in export of American and Chilean produce to China; Develop and implement SOP’S (Standard Operating Procedures) for various transportation operations across 4 warehousing facilities in China, Chile, California and Washington
• Maintain a 99.5% on-time delivery for all manage shipments through daily reporting and transit monitoring
• Evaluate all RFP (request for pricing) results carriers provide and identify the most compatible solution
• Analyzing and tracking monthly sales statistics, identifying trends, and modifying sales tactics to increase quarterly sales
• Daily correspondence with sales teams in China to maintain optimal levels of inventory
• Source and negotiate international carrier contracts
• Direct onboarding of new remotely manage customers by developing business



Northwest Linings
Procurement / Inventory / Logistics Manager

Dates Employed: 2009 – 2010
Location: Kent, WA
• Inventory management for three warehouses – ensured lead times and inventory turn times are kept to suitable levels
• Tracked and managed procurement
• Provided part pricing estimates and conducted Request for Quote/or Request for Proposal
• Scheduled and combined multiple shipments
• Arranged shipping documentation and supervised the scheduling and dispatching of goods along with tracking of goods in transit
• Controlled the departmental budget

Wells Fargo Bank
Business Development Manager / Business Payroll Specialist / Branch Manager/District Manager

Dates Employed: 2002 – 2009
• Processed loans and lines from SBA to traditional
• Managed a 2.3 million dollar pipeline while maintaining a 96% customer service rating
• Delivered informational offsite sales presentations to potential clients while strengthening existing client relationships
• Created credit card processing packages
• Tracked monthly sales of 58 business specialists and managers KPI
• Customized payroll plans to fit the needs of individual clients
• Maintained the branch’s daily goals by providing platform banker support
• Provided financial planning for individuals, small business, and non-profit organizations
• Educated and recommended products to clients including checking/savings accounts, life insurance, money market stocks and bonds

Nobo & Safety-Touch Inc
Assistant Exporting Manager

Dates Employed: 2000 – 2002
• Scheduled product shipments from China to various countries
• Created commercial invoices for export shipments
• Provided air and ocean freight quotations as needed
• Ensured the amendments on L/C are met precisely
• Designed OEM packaging for new products
• Located related new manufacture sources for client requested products
• Represented the company as a buyer to attend China Trading Exhibitions in Guangzhou>