Over 10 years of E-Commerce experience specifically in web marketing.
Over 5 years experience in SEO optimization.
Over 5 years experience in end to end experience with an eye for UX.
Create and developer team roadmaps designed for success.
Lead content manager for the global Hosting vertical of GoDaddy; Oversee all A/B testing roadmaps, KPI’s, tracking, measurement, insights, analysis and data infrastructure; Maintain editorial calendar for the launch of new, revised and ongoing content for the website and social media; Manage team workflows; Decision maker for landing page related change and refreshes; Point-of-contact for channel marketing and product stakeholders; Cultivate strategic thinking capabilities; Leverage data from Tableau, Google Analytics, Clicktale, and other analytics software for web marketing analytics.
Developed and lead execution of innovative strategies to achieve business goals; Owned critical business metrics for customer acquisition, retention, and lifetime value; Created marketing plans and collaborated closely with marketing clients in e-commerce, product management, direct marketing and telesales to drive business results; Leveraged iterative testing to continually improve business results.
Lead customer-facing components of product ads; Analyzed micro-trends to identify growth opportunities; Managed trade shows events; Drove the product road map; Developed online display ad remnant network that yielded higher CPM; Created strategies for marketing campaigns across multiple channels; Managed KPIs and ROI to vendors via margin, inventory and sales management.
Recruited, trained and managed a team of SEO professionals; Developed and implemented social media strategies for Bing.com; Conducted market research to identify opportunities for increasing accuracy; Created metric tracking reports for business decision making; Supported SharePoint site contents and file management; Provided content-optimization strategies for client.
Inception, Inc. is a privately-held company with annual revenues of $25MM, specializing in exports where I developed and implemented Standard Operating Procedures (SOP) for various transportation operations across warehousing facilities in China, Chile, California and Washington; Managed offshore vendor companies procure transaction.
100% fluent in reading, writing and speaking.
50% Speaking, 25% Reading, 15% Writing