Results-driven Digital Optimization Manager with over 15 years of progressive experience in both finance and technology. Began my career at Wells Fargo—advancing from Teller to Regional Manager—before transitioning to the tech industry in 2009 to focus on customer-centric research and data-driven web strategy. I specialize in conversion rate optimization, A/B & multivariate testing, and AI-powered analytics to deliver measurable uplifts in engagement, retention, and revenue. My core mission is to understand and fulfill visitor intent through optimized digital experiences—when user needs are met effectively, sales growth naturally follows.

• Lead Digital Optimization Manager / CRO
  Chime.com (Remote)
  Driving A/B & multivariate tests to optimize customer journeys, leveraging AI analytics for +X% increases in sign‑ups.
• Senior Website Strategist / CRO
  Salesforce.com (Slack.com Enterprise Division) – Remote
  Led site personalization and AI‑driven experiences to improve enterprise lead quality and engagement.
• Senior Website Product Manager / CRO
  Druva.com – Remote
  Managed landing page optimization and UX tests for B2B security buyers, delivering +Y% lift in corporate sign‑ups.
• Sr. Digital Web Growth Marketing Manager
  NewRelic.com – Remote
  Owned end‑to‑end CRO roadmaps, integrating predictive AI insights to boost conversion rates across consumer funnels.
• Sr. Digital Web Marketing Manager
  GoDaddy.com – Scottsdale, AZ (Hybrid)
  Directed global A/B testing and SEO campaigns, increasing organic traffic by +A% and improving user retention.
• Product Manager
  InMotion Hosting – Los Angeles, CA (Hybrid)
  Developed go‑to‑market strategies and multivariate tests to maximize conversion across web channels.
• Merchandiser Manager
  Newegg.com – City of Industry, CA
  Optimized marketplace placements and advanced UX tests, driving +B% growth in ad revenue.