Growth Stories

A curated selection of my most impactful optimization projects—showcasing data-driven strategies, experiments, and measurable results across the digital funnel.

Colleagues discussing digital strategy at whiteboard

Web Strategies

Integrated, data-driven plans for sustainable digital growth and customer engagement.

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Experimentation setup and analytics dashboard

Setting Up a Testing Platform

Building robust experimentation infrastructure to accelerate learning and business impact.

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Conversion Funnel Stories

From first touch to final action: A/B tests and CRO wins across the customer journey.

Online purchase or checkout confirmation

Lower Funnel Conversions

Experimentation and CRO strategies for driving signups, purchases, and maximizing LTV.

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Digital analytics dashboard for landing page performance

Middle Funnel Conversions

Optimizing landing pages and nurturing leads to accelerate pipeline velocity and sales-readiness.

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Audience growth and website traffic analytics

Upper Funnel Conversions

Attracting and qualifying new audiences with SEO, content, and compelling user journeys.

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